Agency: Hill Holliday
A part of BofA’s mission of serving it’s customers is connecting with the communities they serve. This is the Local Markets Program. It’s an ongoing dialogue with the businesses that BofA supports and the projects they back within a community. When I worked on this program, we went to New York, LA, SF, Detroit, Phoenix, Chicago, Boston, D.C., Houston, and Seattle. At each location we spent a week or more creating documentaries of these businesses and projects happening. The variety of businesses and people we met was astounding. All of this content lives on the usual social channels and on each community page for Bank of America.