THINKER.
MAKER.
DOER.
The Clarity Method. My approach to every project, refined over two decades of building brands. Still evolving, still the thing I trust most. Every project runs through the same four moves. Clarity is the goal. Seek clarity even when it’s boring. The information keepers are always the best allies.
Observe: Seek what actually exists. Take stock in what is said and not said.
Map the chaos without judgment.
Extract: Find the core truth. Separate signal from noise. Always seek truth.
Otherwise, you are gonna have to create a hell of a show that no one can afford.
Align: Make sure every message, design, and experience reinforces the same idea.
If you are not a believer, then no one will.
Remove: Cut anything that doesn't support it. The hardest part of anything in this life
is to edit.
We all learn in infinite ways.
Some stick.
Others, not so much.
I found one that stuck. "The work comes first." I did not write that. People with strong minds did, and they lived it. I could write a master's thesis on how much I have thought about that sentence since. It became the thing I build everything on, and the best work of my life has come from teams who feel the same way. So when it gets to go time, here is how I operate. It's simple. If it's useful to you, take it for your own.
Evidence of Excellence
Awards are nice. But it's the people I made the work with that I actually remember. That sense of team is the juice.
Primetime Emmy Award
Comic-Con Best in Show
One Show Interactive Finalist
Webby Award
SXSW Interactive Finalist
Communication Arts
Adweek Ads of the Day
ADDY Awards
Magellan Awards
Hatch Awards
Midas Awards
Creativity Online Pick of the Day
Epica Shortlist
One Club Shortlist
HSMAI Adrian Award
Travel Weekly Magellan Award
SELF-ASSIGNED
Could I write a novel. Make art out of West Texas landscapes. Reinvent the pony express. Make subscription design pay. Learn how AI really works by building twenty-plus sites with it. Or make a business with my dog as the co-founder. So I did.
Curated Live Data Tools for Business
Curas: A brand and web design studio from Yep Design, built for businesses that are ready to be finally seen.
Curas rebuilds your site and your brand. How it looks, how it functions, and why people come back to it. Live data products, custom design, and tools that give your customers a reason to return every day. Not a prettier brochure. A deeper purpose.
Yep Design: is a subscription-based creative agency — senior level design and art direction, on demand, without the overhead of a full-time hire. Built from real agency experience across brands like Nike, JetBlue, Wieden+Kennedy, and Merrell, it strips out the meetings and the bloat: one request at a time, delivered in about 48 hours, managed through a simple Trello board.
Where Riders Work.
Spoke SF: A same-day courier network for San Francisco, built to change how riders get paid. Instead of the old per-delivery model that's left messengers unstable for decades, riders are guaranteed pay before a single job comes in, funded by client subscriptions. A full brand, live site, and business model built from scratch: name, identity, pricing, and a working operations layer. Not a delivery app. The rider isn't incidental to the service. The rider is the service.
Desert Signal: is an ongoing art project that applies Bauhaus principles of clarity, economy, and purpose to the raw, unforgiving landscapes of West Texas. Through extended observation and disciplined reduction, it transforms vast, chaotic environments into quiet, minimal works I stand fully behind.
Curbwise: Built from the ground up with my dog Milo as my co-pilot.
We’re Austin’s most personal curb appeal and lawn care experience. We don’t just maintain lawns, we help neighbors fall back in love with the outside of their homes. We show up consistently, do the work at the highest level, and keep it human (and usually hilarious) because Milo is part of the crew.
Sweet Sauce: My first novel, currently seeking representation. Inspired by the Knox Mine disaster in my hometown of Exeter, Pennsylvania — a story about three brothers, survival, and the simple truths learned around a dinner table.
Coming soon.