VIETNAMOBILE

Sieu Than SIM

Problem: Every telecom ad in Vietnam looked the same.

Solution: Unbelievable Freedom. What unlimited data feels like. Parkour, dancers, a contortionist.

How: Made in Ho Chi Minh City with a local team, in a language I didn’t speak. So we made it feel instead of explain.

CLIENT: Vietnamobile

AGENCY: Phibious

CREATIVE DIRECTOR: Tony Frusciante

ART DIRECTION: Tony Frusciante

GRAPHIC DESIGN: Tony Frusciante

Bright pink background with a neon sign displaying the Vietnamese words 'SIÊU THẮNG SÀM' in white, surrounded by white neon rays radiating outward.
Promotional advertisement featuring two people making exaggerated facial expressions and text in Vietnamese about a mobile service with free data and calls.
A colorful promotional poster for vietnamobile featuring a woman wearing a large hat, with text in Vietnamese advertising free data, calls, and a special SIM offer.
A young man with a hairstyle and smiling widely, with pink, purple, and yellow background colors featuring Vietnamese text and the Vietnamobile logo.
A large crowd of people riding motorbikes on a busy street in Vietnam, with a prominent billboard advertising Vietnammobile and Vietnamese text in the background.
A vibrant pink and purple billboard advertising Vietnamobile with images of excited young people, including a woman on a scooter and a woman taking a selfie, with text in Vietnamese promoting free data and calls.
A white taxi van with pink and green advertisements parked on the street. The advertisement features a woman making a gesture with her fingers. There are trees, a building, a motorbike, and some street signs in the background.
Pink and yellow umbrella with advertisements for Vietnamobile and Pho Tốt Dinh on pink gradient background.
Colorful promotional poster for Vietnamobile featuring a joyful man, with vibrant pink, yellow, and purple backgrounds, and Vietnamese text advertising free data, calling, and SIM services.
Advertisement for mobile data plan with a pink and yellow gradient background. Features two enthusiastic men and bold Vietnamese text promoting free 5GB data per day, with logos of FPT Shop and Vietnammobile at the bottom.
Three Vietnamobile advertisement posters on a tiled wall, featuring vibrant pink, yellow, and purple colors. The posters promote free data and calls, with images of a woman making a peace sign and a smiling man, with bold Vietnamese text.
Two male acrobats performing a balancing act, one standing and supporting the other who is upside down in a handstand, both wearing red sequined costumes with matching wristbands and ankle cuffs, in a studio with plain background.
Two men embracing, with one man on the left gripping the other man's chin and sticking out his tongue, and the man on the right smiling with eyes closed. The man on the right is wearing a blue shirt and a watch with a leather strap, while the man on the left is wearing a gray shirt.
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