JETBLUE

A Taste of Home

Problem: Washington Heights has more Dominicans than anywhere outside the Dominican Republic. For many families, home was out of reach.

Solution: A Taste of Home. We said we were making a documentary. Instead, whole families got free flights home.

How: Undercover documentary production in Washington Heights.

CLIENT: jetBlue Airlines

AGENCY: MullenLowe

ECDs: Tim Vaccarino, Dave Wiest

CD: Dylan Bernd

ACD ART DIRECTOR: Tony Frusciante

GRAPHIC DESIGN: Tony Frusciante

ACD COPY: Jen Perry

ACCOUNT LEAD: Patrick Meeley

DIRECTOR: Phillip Knowlton

PRODUCTION: Greenpoint Pictures

A split view of New York City buildings, with the Empire State Building on the left and a historic church tower on the right, under a cloudy sky.
Map of the Dominican Republic depicting various cities, overlaid with event details for a free authentic Dominican dinner on November 14th in Washington Heights, including RSVP email and promotional graphics.
Elegant restaurant dining room with a large chandelier hanging from a wooden ceiling, a central floral arrangement with candles, and tables set with wine glasses and tableware.
Close-up of multiple hands holding a freshly baked bread roll with a dark brown crust.
Close-up of a menu or receipt on a dark table, with a glass of water in the background, low lighting creating a warm atmosphere.
Black folder with gold cursive writing that says 'Thank You' resting on a blue and white jetBlue flight map and ticket.
Boarding pass for Marisol Delgado from JFK to Santo Domingo, Dominican Republic, with a flight number 509 on airline JetBlue, featuring a map of the Dominican Republic and flags of the Dominican Republic and New York.
Close-up of a woman's face with black hair and makeup, wearing a dark fuzzy coat, in a dimly lit setting.
Three women taking a selfie together outdoors during the evening.
Screenshot of a Twitter profile page for David Ortiz, showing a profile picture of a person with a shaved head, glasses, and jewelry, along with a banner image featuring a person outdoors. The profile indicates David Ortiz is a retired baseball player, with 1,290 tweets, 750,000 followers, and following 268 accounts.
Person holding a plane ticket with flight information, taken in a dimly lit setting.
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