STOP HANDGUN VIOLENCE

The Largest Living Billboard in America

Problem: Unsecured handguns kill children every day. The legislature wasn’t moving.

Solution: The largest billboard in the eastern US, behind Fenway. Just the truth in type, with a live counter of every child killed since the last election.

How: Built at Modernista! with Stop Handgun Violence, driven by the late Gary Koepke.

Result: Communication Arts Typography Award of Excellence.

CLIENT: Stop Handgun Violence

AGENCY: Modernista!

CCO: Gary Koepke

ECD: Xavier Teo

ART & DESIGN: Tony Frusciante & Michael Langone

COPYWRITER: Lorelei Bandrovschi

Infographic showing that 0 children are killed daily by guns or other causes, and 1 child is killed every 3 hours.
Nighttime view of a billboard displaying statistics about gun violence, including number of guns bought, checks, children and kids killed by guns since 2010, and an alert to act before another victim. The billboard is lit and visible above a highway with moving light trails from vehicles.
Text reading 'More 150 Americans than U.S. Day' with target symbols below.
Open magazine showing a cover with the title 'Communication Arts Typography Annual 2' and colorful geometric design elements.
Silhouette of a handgun on a black background, surrounded by vertical gray and white bars resembling a barcode.
A news webpage from Boston.com featuring a headline about a billboard targeting gun violence with a sobering new message, with a visible image of a large billboard along the Massachusetts Turnpike displaying statistics related to gun violence.
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