Problem: Most websites are built once and left alone. The day after launch they start going stale, and nobody has a reason to come back.
Solution: Curas. Live products that put what’s true today on a business’s own site: live conditions data paired with a short note filed by a real person, like the superintendent, the surf instructor, or the winemaker. The data gives people a reason to check. The note gives them a reason to trust it.
How: I designed and built every product myself with AI tools. Lovable for the builds, live conditions APIs for the data, and a Google Form so the person on the ground can file their note from a phone. Eleven products since launching in May 2026, from surf and golf to wineries, ski resorts and animal shelters.
Result: This one is still being written. What I can say is that it changed how I work. I used to direct the people who built the idea. Now I build it myself, and every product below is live. Click through and use it.
CURAS
Curated Digital Products
CLIENT: Curas, self-initiated
FOUNDER, CREATIVE DIRECTION, DESIGN & BUILD: Tony Frusciante
TOOLS: Lovable, OpenWeatherMap, Google Forms, Stripe and More
LAUNCHED: May 2026
SEE IT LIVE: Curas.site
Product 11
Surf Report
Today's conditions. Tomorrow's forecast. Live, on your site.
A live surf conditions dashboard that drops into any surf shop, school, or beachfront hotel website.Wave height, swell, wind, and tide, pulled live. A dawn patrol forecast for tomorrow morning. A daily note from someone who was actually in the water, not a generic weather feed. A world conditions map showing what's headed your way. Built for surf shops, schools, and beachfront hotels. Drops into any existing website.
Ways To Use It
Show live wave height, swell period, wind, and water temp, updated continuously.
Display tomorrow morning's dawn patrol forecast so surfers know before they set an alarm.
Feature a daily note from your shop, written by someone who was actually in the water.
Show a world conditions map so surfers can see what swell is headed their way.
Drop into any existing site without rebuilding anything.
Custom branded to your colors, fonts, and design.
Product 10
Live Advertising
Your conditions. In the ad.
The ad that knows what's happening right now.Every static ad is a guess. A photo taken on a perfect day, running on an imperfect one. Live Advertising ends that. Your banner knows the conditions at your location right now. It knows the temperature, the wind, the inventory, the special, the availability. It knows if today is the day to come in. And it says so, to the right person, in the right place, at the right moment. Not a creative. A live signal. Running on Google Display, Meta, and every programmatic network that accepts HTML5. Updated automatically on every impression. Forever.
Ways To Use It
Show live Green Light status inside every ad impression.
Display real-time temperature and wind speed in the banner.
Update automatically, with no manual creative refreshes ever.
Run on Google Display, Meta, and programmatic networks.
Three standard sizes included: 300x250, 728x90, 160x600.
Custom branded to your course, resort, or vineyard.
Drops into any existing media buy.
Same live data feed powering your Curas widget.
Product 9
Curb Day
Your pickup schedule. Live, on your site.
A live neighborhood service dashboard that drops into any residential waste hauler or municipal utility website.Trash, recycling, and composting pickup days personalized by address. Next pickup countdown. Holiday delay alerts. Pickup day weather forecast so residents know what to expect when they roll the bins out. Bulk pickup window tracker. And a bin reminder email capture that builds your customer list automatically. Built for private haulers, junk removal companies, and municipal waste services. Drops into any existing website.
Ways To Use It
Show personalized trash, recycling, and composting pickup days by address.
Display a next pickup countdown so residents always know what's coming and when.
Push holiday delay alerts automatically when service shifts a day.
Show pickup day weather so residents know what to expect when they roll the bins out.
Track bulk pickup windows and special collection events.
Capture bin reminder emails to build your customer list automatically.
Drop into any existing site without rebuilding anything.
Custom branded to your colors, fonts, and design.
Product 8
Animal House
A Second Chance Engine
A second chance engine for animal shelters. Five ways to connect animals with the right families.Not a photo carousel. An introduction. Animal House asks five questions about a person's life and introduces them to the one animal at your shelter who fits right now. Live animal data. Days waiting counter. Community voices. Foster first option. Drops into any existing shelter website.
Ways To Use It
Introduce visitors to the one animal that fits their life right now.
Show which animals have been waiting longest with a live counter.
Surface your most urgent placements automatically every morning.
Give people who are not ready to adopt a path to foster instead.
Replace your photo carousel with a compatibility engine.
Drop into your existing shelter website without rebuilding anything.
Custom branded to your shelter colors, fonts, and design.
Most people who foster do not give them back.
Product 6
First Chair
Your mountain. Live, every season.
A live data module that drops into any existing ski resort or mountain resort website.Snow depth, trail conditions, lift status, weather at the summit, and a Green Light indicator that tells guests exactly when to make the drive. Switches to mountain bike and hiking conditions in summer. Built for four-season resorts. Your site becomes the first thing guests check before they leave home.
Ways To Use It
Show live snow depth, trail conditions, and lift status before guests make the drive.
Display a summit weather report with wind, temperature, and visibility updated continuously.
Switch automatically to mountain bike and hiking conditions in summer.
Keep your hours and lift schedules current with an open now indicator.
Show a Green Light indicator for powder days, ideal riding days, and peak conditions.
Give guests a reason to check your site every single weekend, all year long.
Drop into your existing site without rebuilding anything.
Custom branded to your colors, fonts, and design.
Product 5
Tee Report
Your course. Live, every weekend.
A live data module that drops into any existing golf course website.Local weather, course conditions, this weekend's tee times, and a worth the drive indicator. Built for golf courses. Your site becomes the first thing golfers check every day.
Ways To Use It
Give visitors live course conditions before they make the drive.
Show a worth the drive indicator updated every day.
Display this weekend's tee times, events, and tournament availability.
Show current seasonal course info and what's playing now.
Keep your hours current with an open now indicator.
Give guests a reason to check back every single weekend.
Drop into your existing site without rebuilding anything.
Custom branded to your colors, fonts, and design.
Product 4
Know Photo
A photography guide for your guests.
A custom branded iPhone photography guide.Ten tips written specifically for your location, your light, and your experiences. Embedded into your existing site. Your guests take better photos. Better photos get shared. Shared photos are free marketing. Built for charter boats, tour operators, lodges, vineyards, ski resorts. Any experience business where the memory matters.
Ways To Use It
Give every guest a ten-tip photography guide tuned to your location.
Turn guest phones into your best marketing channel.
Help guests capture your light, your dock, your vineyard, your slope.
Embed the guide directly into your existing site, with no app to download.
Better guest photos get shared. Shared photos book your next guest.
Use it for charter boats, tour operators, lodges, vineyards, and ski resorts.
Show first-time guests how to shoot the experience before they arrive.
Build a feed of branded guest photos worth reposting.
Product 3
Yacht Bot
A site system for the water.
A complete site system for water-based businesses.Live conditions, sports and events calendar, experience architecture, booking integration, and social feed. Built for charter boats, sailing schools, fishing charters, kayak rentals, and dive shops.
Ways To Use It
Give guests live conditions before they commit to a booking.
Show the local stadium schedule and suggest game-day charters automatically.
Let guests book directly from their phone without calling.
Give every guest a photography guide so their photos sell your next charter.
Broadcast your availability calendar so peak days fill faster.
Use the experience pages as a sales tool for corporate and private events.
Embed your social feed so new visitors see real passengers on real water.
Make your site the first thing a visitor checks before heading to the dock.
Product 2.1
Wine Time
Your vineyard. Live, every weekend.
A live data module that drops into any existing winery or vineyard website.Hill Country weather, harvest conditions, this weekend's events, and a worth the drive indicator. Built for Texas wineries. Your site becomes the first thing wine country visitors check every day.
Ways To Use It
Give visitors live Hill Country weather before they make the drive.
Show a worth the drive indicator updated every day.
Display this weekend's events, live music, and tasting availability.
Show current seasonal releases and what's pouring now.
Keep your hours current with an open now indicator.
Give guests a reason to check back every single weekend.
Drop into your existing site without rebuilding anything.
Custom branded to your colors, fonts, and design.
Product 1
Ride Board
The Tour just got personal.
A branded community leaderboardthat lives on your site and activates during any race, challenge, or event. Local rankings, global rankings, and pro race comparisons, all in one section. Built for cycling clubs, bike shops, gyms, running communities, and any brand with people who move. Sponsor placement available.
Anything possible can be measured.
Ways To Use It
Publish it on your website
give your community a reason to come back every day during the Tour.
Project it at your watch parties
broadcast the leaderboard on a screen while the stage plays. Your riders on the wall, next to the pros.
Embed it in your newsletter
drop a leaderboard snapshot into your weekly email. Your most engaged readers become your most competitive ones.
Run it on your shop TV
a live leaderboard in your bike shop window or on the wall behind the register. Customers see their name. They come back.
Use it as a sales tool
show a prospect the live board during a pitch. Nothing closes a sponsorship like a live community in motion.
Build your cult following
a ranked community is a loyal community. People don't leave a leaderboard they're winning.
Activate your sponsors
give a sponsor a placement on the board and a metric to point to. Impressions, rides logged, miles moved.
Run a side bet
top rider at the end of the Tour gets something. A kit, a free service, a trophy. Ride Board makes the stakes visible.
Document the season
at the end of July, you have a full record of who showed up. Screenshot it, post it, celebrate it.
Make it a recruiting tool
prospective members see an active, ranked community and want in. The board does the selling.
